Last week I mentioned the Put/Write strategy in lieu of a Buy/Write approach. While I can't claim that the post stimulated a lot of interest, several other bloggers have run with ball, including Bill Luby, who has some excellent links on the topic. One of Bill's commentators notes that there actually is a Put/Write ETF . . . ETJ, which suffered a major drawdown in October, but which now is solidly out performing much of the market.
I also noted with some amusement that the February issue of Active Trader Magazine (sorry, you've got to pay for this one) has a feature article by Steve Papale on the merits of selling puts/versus covered calls.